Both Cloud Financial Planning Pty Ltd ABN 32 206 837 858 & Shaun Liddicoat are Authorised Representatives of Liddicoat Financial Planning Pty Ltd AFSL 519744

Trusted Financial Advice in Geelong & Ballarat

We help you achieve financial success and security

Financial Planner Geelong

Life Planning

Planning is important because if you don’t know where you’re going, you’ll probably end up somewhere you never intended. We work closely with you to identify what you hope to achieve in the future.

Strategic Advice

Strategic planning involves the development of financial strategies to help maximise your wealth, reduce your tax, establish retirement income streams and maximise your social security benefits.

Investment Planning

We develop rational investment plans, individualised to your circumstances. We have no product alliances and are not pushy sales agents.

Wealth Protection

Protecting your wealth is important as we are all susceptible to the dangers life throws at us. Being adequately insured will assist with the preservation of your wealth and the prevention of financial hardship.

“Made financial mistakes in the past?... It’s okay, we’re here to help, not judge”

Who we are


Shaun is a financial planner in Geelong and Ballarat. He also offers an online meeting service for those who cannot meet in person. Shaun believes all Australians should have the ability to obtain financial advice that is of a high quality and not influenced by product providers. He has been helping Australians with their financial affairs since 2003.

Academically he holds a Bachelor of Finance and a Bachelor of Science (Mathematics & Statistics) from Latrobe University Bundoora.

Shaun also holds a Diploma of Financial Services (Financial Planning) and an Advanced Diploma of Financial Services (Financial Planning).

Having a rare academic record, which includes Degrees in both Finance and Mathematics, demonstrates Shaun's pedigree as being one of the most sought after advisers in the country. He believes we all have the ability to pursue happiness and achieve financial freedom.

Shaun is married with three children. He is a family man who believes in old fashioned family values. Apart from his family and business, Shaun's interests include keeping fit and travelling.

Need a Financial Planner you can trust?

View Shaun Liddicoat on the ASIC Financial Advisers Register

Unsure if you will have enough money to retire? We aim to make this happen and guide you through your retirement journey. We have helped hundreds of people retire just like you.

What others have said

"Shaun is so easy to deal with and very knowledgeable. He helped us understand our family's financial position and how to make the most of our assets and investments. Talking to him took a huge weight off our shoulders as he has given us a clear and practical strategy to follow."

- Frank

"Having been with another Financial Adviser group previously it is great to have someone interested in what I need and reports that are not just printed off general document. Shaun is always accessible and will return calls within a day if not hours. I have recommended and will continue to recommend Shaun to anyone seeking financial advice."

- Pamela

"We have been clients of Shaun for approx. eight years. We have always found him to offer relevant advice and understand our goals and where we wanted to aim for our future retirement. Shaun has been able to guide us in achieving our goals. We still rely on him to help and advise us in our financial planning. Shaun gives us advice and understands US. We would recommend Shaun as he offers sound advice in all matters and is available if we need an appointment or a quick "chat" on the phone.”

- Maree & Chris

"Shaun has taken care of our self-managed super fund since I retired 8 years ago. My wife and I have been extremely pleased with his advice and assistance with all of our financial concerns. His knowledge and expertise in investing our lump sum wisely has been wonderful. It is so satisfying to know that this important area of our lifestyle has been thoroughly planned out. Shaun's friendliness and patience when explaining all of our financial concerns has been excellent. Therefore we have and would, confidently recommend Shaun to anyone looking for a Financial Adviser that is genuinely able to work with you to formulate an individual plan that best suits your future needs."

- Jeff & Christine

"Shaun has given us advice on superannuation, self-managed super fund and some helpful information and direction after selling some land around our existing property. If in need of a catch up, he always makes himself available. He always returns emails promptly or returns calls when necessary. He explains things in a way that we can understand and we are confident with his advice."

- Peter & Gayle

"Shaun clearly explains his advice that is tailored to our individual needs and situation. He always remains abreast of changing legislation and provides advice and an action plan that ensure the best outcome possible. Shaun’s communication is always timely and appropriate to our requirements. His service is prompt and of a high professional standard."

- Gaynor & Cliff

Our Values



We are here to work in your best interests.



Our experience and academic record speaks for itself.



We pride ourselves on customer service. We are here to serve you.

Rational investment advice with no conflicts of interest. We are not pushy sales agents!

Pay on Performance

Our pay on performance fee means you pay no adviser investment management fee unless performance hurdles are met.

No performance, no fee….. the way advice should be!

Can’t meet in person? We offer online meetings for those who can’t get to our office